Mabel is three-time champion at ABAD

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Mabel’s stand at ABAD 2009 caught people’s attention not only for its beauty, but also the actions it carried out during the event.

As a result, we were given 3 POPAI awards, the Oscar for Brazilian merchandising. Besides taking first place in Design and second for the Best Exhibit, Mabel also won third prize in Best Animation. The latter was thanks to the distribution of shopping bags shaped like gigantic packages with kits of products that had a great impact and attracted the visitors’ attention. All these awards were won in the category of medium-sized stands and represent the recognition of one of the most respected associations in the world in the segment.